Case Study: Sanitarium Weet-Bix Kids TRYathlon streamlines event management with ACTIVE Works Endurance

ACTIVE Network’s technology helps Sanitarium to streamline the event series across Australia and New Zealand

The Sanitarium Weet-Bix Kids TRYathlon, a large under-16s triathlon series across Australia and New Zealand, faced the challenge of managing 26 events in different locations. The organisers needed to consolidate and streamline their event management into a single, unified system. They partnered with vendor ACTIVE Endurance to implement a solution using the ACTIVE Works Endurance platform.

ACTIVE Endurance provided a centralized platform that unified event management efforts across both countries. The solution delivered detailed reporting capabilities and integrated with the event's kid tracking software, replacing a manual system that caused long queues. Staff reported significant gains in the ease of pulling reports, and the dedicated customer support team was highly responsive. This partnership resulted in a more efficient registration process and greater operational control for the event series.

Sanitarium Weet-Bix Kids TRYathlon

David Martin

National Community Engagement Manager