Case Study: Sedona Arts Center achieves streamlined online registration and cost savings with ACTIVE Educate

Artistic Offerings Improve With Online Registration

Sedona Arts Center, nestled in the red‑rock landscape of Sedona, AZ, serves about 700 students annually with classes, workshops and field trips for all skill levels. After a surge in attendance and new programming, the center needed an upgraded database and online registration to better manage schedules, registrations, fundraising and reporting.

By implementing ACTIVE Educate and integrating it with their website, Sedona Arts Center made online sign‑up the primary choice (70–80% for workshops/out‑of‑town and 65% for local students), automated payment processing to eliminate manual credit‑card runs, and cut $2,500–3,000 a year in mailing costs through confirmation emails. Staff also gained flexible, real‑time reporting and easy registrant segmentation, improving administrative efficiency and enhancing campus services like travel and lodging links.

Sedona Arts Center

Debbie Winslow

Education Operations Director