Case Study: Theatre Tribe eliminates registration and payment admin with ACTIVE Camps

Theatre Tribe - Customer Case Study

Theatre Tribe Academy is a London-based musical theatre holiday camp for 8–18 year olds that runs 11 week-long sessions in cities including London, Cambridge and Paris. Founder-director Emma Brooke ran the entire business side solo and was overwhelmed by time-consuming manual admin—registration, mixed payment methods, spreadsheets, document merging and constant parent enquiries—which encroached on family life and limited growth.

Emma implemented ACTIVEWorks Camp & Class Manager to automate registrations, payments and reporting; onboarding was quick and user-friendly. The result: a complete elimination of pre-session registration and payment work, no more bank trips or manual roster counts, happier parents, and reclaimed time and sanity—freeing her to plan growth, use more marketing and communication features, and expand capacity.

Theatre Tribe

Emma Brooke

Owner and Director