Case Study: Mad Hatters Theatre School achieves business continuity and recovered registrations with ACTIVE Camps

Theatre School sees success with virtual programming during COVID-19

Mad Hatters Theatre School, a children’s theatre and singing program in Shefford, Bedfordshire, UK, had been using ACTIVE Camps’ ACTIVEWorks Camp & Class Manager to manage registrations and communications when the pandemic forced its in-person classes to stop. With no virtual program in place, the school faced immediate pressure to protect registrations and keep the business afloat.

Mad Hatters Theatre School quickly moved classes online with Zoom while continuing to use ACTIVE Camps’ ACTIVEWorks Camp & Class Manager for secure registration management, including updated forms for virtual and in-person programs. The shift helped the school recover from an initial drop of nearly a third in registrations back to pre-pandemic levels, while lower overhead and licensing costs helped offset reduced pricing.

Mad Hatters Theatre School

Hollie Milburn

Founder and Artistic Director