Case Study: Kidventure achieves 1200% ROAS and $350K+ revenue with ACTIVE Camps

Summer camp sees incredible return using ACTIVE's Digital Marketing Services

Kidventure, a Texas-based summer day and overnight camp provider, had been managing its digital marketing in-house while also relying on ACTIVE Camps for registration needs. As the company grew to 30 camps across three cities, it needed a more effective way to reach families and support registrations, and turned to ACTIVE Camps’ digital marketing services and ACTIVE Camp & Class Manager.

ACTIVE Camps implemented social media advertising, paid search, and targeted campaign strategy informed by its camp industry expertise and registration data. The result was a 1200% return on ad spend, generating about $350,000 to $375,000 in revenue for Kidventure, while also giving the team better reporting, dashboards, and insight into what was working.

Kidventure

Mike McDonell

Owner/President