Case Study: The Hockaday School achieves higher registrations and revenue with ACTIVE Camps

New software partnership greatly improves communication and registration

The Hockaday School needed a better way to manage summer camp and class registrations because its old student information system was difficult for parents and staff to use, and processing registrations was time-consuming. The school turned to ACTIVE Camps, using ACTIVEWorks Camp & Class Manager to simplify operations and improve the registration experience.

With ACTIVE Camps, The Hockaday School streamlined registrations, communications, and participant search tools, freeing up about half of staff time previously spent on admin work and eliminating the need for extra seasonal hires. Since implementation, participation and registrations have nearly doubled, profit has grown almost 400%, and sales revenue has increased by more than $500,000.

The Hockaday School

Melissa Curtis

Director of Auxiliary Programs