Case Study: Denver Parks and Recreation boosts membership sales and revenue with ACTIVE Camps

Denver Parks and Recreation sells 11,800+ memberships and earns $2.289 million with ACTIVE Camps

Denver Parks and Recreation faced a challenge managing the overwhelming popularity of its annual Black Friday membership sale, which resulted in long lines, overcrowded facilities, and significant strain on its staff. To address this, the department partnered with vendor ACTIVE Camps and utilized its ACTIVENet platform to transition the promotion online.

ACTIVE Camps' solution involved using ACTIVENet to first create a hybrid Black Friday/Cyber Monday sale and then a fully online Cyber Monday promotion, which was later expanded into a month-long event. This shift dramatically reduced wait times and staff stress while increasing sales. The results were substantial, with the 2024 promotion selling over 11,800 memberships and generating $2.289 million in revenue, demonstrating a significant and measurable positive impact for Denver Parks and Recreation.

Denver Parks and Recreation