Case Study: The Watersports Camp (Mission Bay Aquatic Center) achieves 20% growth in camp programs two years in a row with ACTIVE Camps

20% Growth cin camp programs two years in a row

The Watersports Camp at Mission Bay Aquatic Center, sponsored by the Peninsula Family YMCA and hosted at SDSU/UCSD’s Mission Bay Aquatic Center, offers day camps and high-performance instruction in wakeboarding, waterskiing, surfing, windsurfing, sailing, kayaking and marine sciences. The program was experiencing stagnant enrollment and lost paper registrations, creating a need for a more efficient registration and marketing approach.

By implementing ACTIVE Network’s camp management solution—moving to online registration and payments and adding an invite-a-friend feature—the camp eliminated paper forms, increased word-of-mouth referrals (over one-third of registrants used the “tell a friend” option) and achieved 20% growth in camp programs two years in a row.

The Watersports Camp

Kevin Waldick

Program Director