Case Study: Charlie Bigham's boosts in-store visibility with Activation Digital Ltd

Charlie Bigham's grows with Activation Digital Ltd over 25 years of award-winning FMCG experience

Charlie Bigham's, a premium food brand, faced the challenge of standing out in a crowded retail environment and demystifying its products for shoppers. Activation Digital Ltd addressed this by developing an innovative in-store shopper marketing and point-of-sale strategy to capture attention and communicate quality at the fixture.

The solution from Activation Digital Ltd involved creating eye-catching in-store displays, including 3D headers modelled after the brand's iconic packaging. This approach successfully increased brand recognition and drove sales, helping Charlie Bigham's cement its place among Britain's biggest brands and unlock new growth opportunities with retailers.

Charlie Bigham's