Case Study: Tinder reaches young millennials and Gen Z with ACTIVATE

Tinder reaches Gen Z with ACTIVATE and 13.1M+ impressions

Tinder sought to reach women aged 18-24 with its "Single Not Sorry" campaign. The dating app partnered with ACTIVATE and its ACTIVATE Studio service to plan and execute a high-volume influencer program to personify this messaging and connect with young millennials and Gen Z.

ACTIVATE's solution was to identify and partner with 300 nano and micro influencers to create Instagram in-feed posts and Stories. The program generated over 13.1 million impressions, significantly exceeding its benchmark, and achieved a CPM 30% more effective than the goal. Engagement rates were three times higher than the benchmark, and audience sentiment was overwhelmingly positive.

Tinder