Case Study: Absolut Vodka achieves 1.6M potential reach and strong influencer-driven engagement with ACTIVATE

Testing content strategy with 50 micro influencers

Absolut Vodka tapped ACTIVATE to educate consumers about its new No‑Sugar‑Added Grapefruit Vodka and to position the spirit as the go‑to social vodka for mixing cocktails. ACTIVATE supported the launch using its influencer technology to brief and manage a cohort of 50 US micro lifestyle influencers across Instagram.

ACTIVATE executed a mix of Instagram posts and Stories (50 posts, 50 stories) using the #NoSugarCoating creative, testing formats from videos to product and person shots. The campaign delivered a total potential influencer reach of 1.6M, an average static post engagement rate of 4.31%, ~32K average reach per influencer, 62.9K total static post engagements and 259K static post impressions, while person‑in‑shot content drove the highest engagement (5.84%)—showing ACTIVATE both sparked measurable excitement and identified the top creators and formats for future activations.

Absolut Vodka