ACTIVATE
18 Case Studies
Case Study: Soylent achieves boosted awareness, engagement, and organic site traffic with ACTIVATE Studio-as-a-Service
A ACTIVATE Case Study
Supporting product launch through gamers & young professionals
Soylent, launching its new meal replacement bar Soylent Squared, needed to elevate awareness and consideration among gamers and on‑the‑go young professionals, commission both photo and video content, and drive qualified traffic to its site. Already using the ACTIVATE platform, Soylent engaged ACTIVATE’s Studio-as-a-Service to plan, cast and execute the influencer program.
ACTIVATE recruited and managed creators across YouTube and Instagram, securing 10 influencers, supplying tracking links, and commissioning targeted photo and video assets. The campaign delivered 1.2M+ organic YouTube views, 6M+ combined influencer reach, 60.8K total engagements, a 2.8% Instagram engagement rate and 2.9K+ organic clicks to Soylent’s website.
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