Case Study: STARZ achieves 2.18M+ influencer reach and drives free-trial signups with ACTIVATE

Starz - Customer Case Study

STARZ tapped ACTIVATE to drive awareness and excitement for the Season 5 premiere of Power. The challenge was to recruit men and women influencers who were genuine fans and could produce custom content on a tight timeline (under two weeks); ACTIVATE used its influencer technology to identify true fans and manage the campaign.

ACTIVATE activated 12 influencers who created 24 pieces of original content, leveraged the series premiere event, and encouraged followers to try a week‑free trial of STARZ. The campaign delivered a 2.18M total potential influencer reach (1.1M over the guaranteed 1.05M), +69K engagements (3.76% engagement rate on static posts), 51.9K story impressions, 1.5K swipe‑up clicks and a 3.31% swipe‑up CTR.

STARZ