ACTIVATE
18 Case Studies
Case Study: Rock the Vote achieves 2.7M reach and mobilizes voters through 150+ influencers with ACTIVATE
A ACTIVATE Case Study
Scaling a mission driven influencer program
Rock the Vote partnered with ACTIVATE to rapidly mobilize creators ahead of the 2018 Midterm Elections. With only two weeks before Election Day, Rock the Vote’s challenge was to empower relatable, trusted influencers to educate eligible voters about the importance of voting and drive action to rockthevote.org.
ACTIVATE ran a creator-led influencer campaign, recruiting 150+ influencers to post across six platforms (Instagram, Twitter, Facebook, YouTube, Blogs, Pinterest) and focused on creators with personal ties to the cause. ACTIVATE tracked measurable impact via Instagram posts, Stories and Swipe Ups, delivering a potential reach of 2.7M, an average Instagram engagement rate of 2.9%, a 12% Story CTR, 550K earned Twitter reach, 1.1K+ clicks to rockthevote.org, and 105 Instagram posts using #rockthevoteactivate.
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