Case Study: Gwynnie Bee achieves 27% spike in earned engagement and 55% increase in monthly reach with ACTIVATE

Partnering with body positive influencers to drive brand awareness

Gwynnie Bee, a fast-growing direct-to-consumer clothing rental subscription for plus-size women, turned to ACTIVATE and its influencer technology platform to solve a need for scalable influencer marketing. The brand wanted to discover, manage and track top influencers, run multiple authentic content campaigns via open casting calls, and recruit high-quality, niche influencers in specific archetypes and tiers.

ACTIVATE provided its end-to-end platform—including full collaboration flow (from briefs to payments), Discovery Radius, Messaging, My Lists, inverted recruitment and curated lists like “Body Positive,” plus API delivery and an unlimited subscription—allowing Gwynnie Bee to scale and monitor campaigns. The effort yielded 81 on-brand influencers in the “Body Positive” list, 245+ influencer applicants within 48 hours, a 27% spike in total earned engagement and a 55% increase in monthly reach.

Gwynnie Bee

Jamie Murphy

Public Relations & Influencer