Case Study: Harmless Harvest achieves citywide brand awareness and engagement with ACTIVATE's Studio as a Service influencer program

Influencer sampling resulting in 100+ pieces of original content

Harmless Harvest sought to increase brand awareness and credibility for its coconut water in major U.S. cities, positioning the product as the pure, go-to hydration choice and earning trust from health and wellness audiences. To do this they partnered with ACTIVATE’s Studio as a Service, leveraging ACTIVATE Survey to identify geo-specific paid and sampling influencers and ACTIVATE Collaborations to vet and manage creators.

ACTIVATE cast and managed 20 contracted and 55 sampling influencers to produce 101 pieces of content with a combined reach of 412.1K. The campaign generated 21.3K+ Instagram post engagements (5.20% avg engagement rate), 33.9K+ story views, a 70% sampling influencer posting rate, and positive sentiment metrics (58.4%+ positive, 23%+ consideration, 14.6% love), demonstrating measurable lift in awareness, engagement, and brand credibility.

Harmless Harvest