Case Study: Gwynnie Bee boosts influencer engagement and reach with ACTIVATE

Gwynnie Bee boosts earned engagement 27% and monthly reach 55% with ACTIVATE

Gwynnie Bee, a fast-growing clothing rental subscription service for plus-size women, faced the challenge of discovering, managing, and tracking top influencers to increase their brand awareness and engagement. They needed a technology partner with access to high-quality, niche influencers for content creation and distribution, and turned to ACTIVATE to meet their influencer marketing needs.

By implementing the ACTIVATE platform, Gwynnie Bee gained a one-stop-shop to discover, engage, manage, and track their influencer partnerships. The solution helped them combat the Instagram algorithm to find new content creators. As a result, ACTIVATE helped Gwynnie Bee's monthly Influencer Generated Program achieve a 27% spike in total earned engagement and a 55% spike in monthly reach.

Gwynnie Bee