Case Study: Dollar Shave Club achieves 10.3K clicks and 4.6M+ impressions with ACTIVATE

Driving traffic and sales through influencer and media

Dollar Shave Club partnered with ACTIVATE to boost awareness, educate consumers about its subscription shaving products, and drive qualified traffic to purchase and trial-kit signups. ACTIVATE ran an integrated program combining influencer marketing, Bloglovin media placements, email amplification, and custom social content across Instagram, Instagram Stories and Facebook to reach the brand’s target consumers.

ACTIVATE recruited nine lifestyle influencers to share personal grooming stories, used custom content and tracking links to drive subscriptions, and retargeted audiences via third‑party amplification and Bloglovin placements. The campaign delivered 4.6M+ impressions, 85K engagements, a 6.27% average Instagram engagement rate, 64.2% positive Instagram comments, and 10.3K clicks to Dollar Shave Club landing pages.

Dollar Shave Club