Case Study: Levi’s achieves Black Friday brand awareness and conversions with ACTIVATE

Driving Black Friday sales through influencer engagement

Levi’s worked with ACTIVATE to boost brand awareness and drive conversions for its Black Friday 40% off sale. Facing the need to educate consumers about Levi’s product offerings, position jeans as a wardrobe staple for diverse audiences, and drive qualified traffic to the Levi’s site, Levi’s partnered with ACTIVATE to amplify authentic, shoppable influencer storytelling using ACTIVATE’s influencer technology.

ACTIVATE recruited 7 U.S. lifestyle influencers to create 17 pieces of custom content (blog posts, Instagram posts, Stories and Swipe Ups) leveraging the #LiveInLevis hashtag and promo codes to drive purchases. The campaign reached 897.7K+ potential users, delivered a 7.48% average Instagram post engagement rate, 44.3K total post likes, 2.5K+ clicks to Levi’s, a 15% average blog CTR, 1.6K saves, and an average ROAS of 20%+ with roughly $315 in sales driven per influencer — demonstrating ACTIVATE’s measurable impact on awareness and direct conversion.

Levi’s