Case Study: Brooklinen achieves boosted brand awareness and measurable site traffic & sales with ACTIVATE

Brooklinen - Customer Case Study

Brooklinen engaged ACTIVATE to raise awareness and drive purchases for a new bedsheets collection. Brooklinen’s challenge was to educate consumers about the product’s differentiation and value in an accessible way and to drive qualified traffic to the brand site for purchase, so they partnered with ACTIVATE’s influencer technology and services to reach relevant consumers.

ACTIVATE ran a campaign with 12 U.S. lifestyle influencers to produce 24+ pieces of custom Instagram content (posts, Stories and Swipe Ups) using influencer promo codes. The effort reached 2.8M+ potential users, drove 267K Story impressions (9.8% impressions-to-followers rate), generated 2K+ Story swipe ups (0.49% Story CTR), and achieved an average post engagement rate of 2.8%. ACTIVATE also delivered an average return on ad spend of 31.5%, with the top three creators driving $7.3K in sales.

Brooklinen