Case Study: BBQGuys more than doubles engagement with ACTIVATE's influencer strategy

BBQGuys more than doubles engagement with ACTIVATE

BBQGuys, a major online retailer for grilling products, sought to partner with influencers to create unique photo opportunities and generate new user-generated content for their #BornToGrill campaign. They faced the challenge of finding creators who could offer a fresh viewpoint beyond their typical audience. To achieve this, they partnered with vendor ACTIVATE and used their Activate Studio service for expertise, contracting, and casting.

ACTIVATE connected BBQGuys with influencers whose personal storytelling presented grilling in atypical settings, such as against a city skyline. This strategy generated over 311,000 organic impressions and more than doubled the engagement rate against their benchmark, achieving a rate of 5.5%. The campaign also added a combined influencer reach of 636,000 and successfully created positive conversations around the brand.

BBQGuys