Case Study: Apartment Therapy & Kitchn achieve scalable mid-tier influencer casting and brand-aligned content with ACTIVATE

Apartment Therapy & Kitchn - Customer Case Study

Apartment Therapy & Kitchn, a modern home and design site and a daily food digital magazine, turned to ACTIVATE to recruit mid‑tier influencers whose content matched each brand’s aesthetics. Their challenge was finding influencers willing to share the inside of their homes, kitchens and recipe creations, with a minimum of 150K Instagram followers, high‑quality photo/video skills, and openness to opportunities like home makeovers, paint jobs, video tours, renovations and recipe curations.

ACTIVATE published targeted collaborations on its influencer technology, outlining platforms, guidelines and application requirements, used curated lists to secure brand ambassadors, and enabled Apartment Therapy & Kitchn to build their own talent lists for future programs. The ACTIVATE platform attracted strong response — an average of ~130 applicants per campaign across lifestyle, home, food and interior design — producing qualified creators and ready rosters for ongoing recruitment.

Apartment Therapy & Kitchn