Case Study: Brooks Brothers achieves 300K+ influencer reach and a scalable ambassador program with ACTIVATE

Activating high-quality niche influencers for national product launch

Brooks Brothers partnered with ACTIVATE to run a 6-month influencer activation promoting their Red Fleece Collection, seeking an influencer marketing platform plus a strategy thought partner. Brooks Brothers’ challenges included finding a partner that could provide technology, community, and ideation sessions, discovering influencers who matched the brand’s aesthetic and values, and managing and scaling an ambassadorship program on a single platform.

ACTIVATE delivered the ACTIVATE platform plus Studio-as-a-Service—running ideation sessions, campaign concepts from the Studio team, an inverted recruitment process (influencers submit cover letters), and real-time cross‑channel analytics to optimize performance. The program drove measurable impact: 300K+ combined influencer reach, 12K+ Instagram post likes, a 5% average engagement rate, 68% positive comments, 30% consideration comments, 83+ saves, 574 Instagram Stories link clicks and 132 sticker taps—establishing long-term ambassador relationships and scalable influencer workflows through ACTIVATE.

Brooks Brothers