Case Study: Tinder achieves 13M+ impressions, high engagement, and app downloads with ACTIVATE's nano & micro‑influencer program

200+ nano and micro influencer campaign

Tinder partnered with ACTIVATE to reach single women aged 18–24 from January to May, aiming to personify its “Single Not Sorry” and #FestivalMode messaging and drive app downloads. The challenge was to generate a high volume of relatable, high-quality content from creators who could position Tinder as the ultimate app for embracing single life and send qualified traffic to Tinder’s preferred URL; ACTIVATE used ACTIVATE Studio to plan, execute and amplify the influencer program.

ACTIVATE Studio recruited 300 nano and micro influencers and commissioned 830+ pieces of Instagram content, supplying tracking links and whitelisting top posts for amplification. The campaign produced 4.52M combined Instagram reach, 13.1M+ impressions (61% above the 8M benchmark), a $19 CPM (30% more efficient than a $30 benchmark), 801K in‑feed engagements with a 10.09% avg engagement rate, 84% positive sentiment, and 10.6K+ clicks to Tinder (1.6% Stories CTR).

Tinder