ACTIVATE
18 Case Studies
Case Study: Estee Lauder achieves brand awareness and direct conversions for Beautiful Belle with ACTIVATE
A ACTIVATE Case Study
100+ pieces of original content to support fragrance launch
Estee Lauder enlisted ACTIVATE to support the launch of its new fragrance, Beautiful Belle. The brand’s challenge was to educate a female-focused audience about the scent, position it as the season’s must-have for a diverse range of consumers, and drive qualified traffic to EsteLauder.com to inspire purchase. ACTIVATE deployed an influencer-driven Instagram campaign (posts and Stories with swipe-ups) to meet these goals.
ACTIVATE used its influencer technology to activate 18 U.S. lifestyle influencers and produce 127 pieces of custom content, driving engaged audiences to EsteLauder.com. The campaign delivered a 3.35M total potential reach, a 2.1% average Instagram post engagement rate, 76.4K post likes, 516K story views and 3K+ direct actions (swipe-ups/clicks), generating significant click traffic and conversion opportunities for Estee Lauder.
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