Case Study: Blue Cross Blue Shield of Arizona boosts Medicare Part D awareness with Activate Health

Blue Cross Blue Shield of Arizona lowers cost per lead with Activate Health's award-winning Medicare campaign

Blue Cross Blue Shield of Arizona partnered with Activate Health to address the dual challenge of launching a new Medicare Part D product and educating seniors on complex Medicare options, including Medicare Supplement plans. The insurer needed a consumer-friendly approach to clearly explain plan differences and guide members to the right coverage choices.

Activate Health implemented a multi-channel Medicare Supplement campaign that included outdoor, radio, and print advertising, along with an educational animated video. This solution successfully launched the new product and achieved a lower cost per lead than all prior Medicare marketing efforts. The campaign also won the "Best of Blue" award and multiple creative awards, strengthening senior engagement for BCBSAZ.

Blue Cross Blue Shield of Arizona