Case Study: Banner|Aetna strengthens B2B healthcare cost leadership with Activate Health

Banner|Aetna reshapes healthcare cost management with Activate Health using a 3-part B2B campaign

Activate Health partnered with Banner|Aetna to address the challenge of standing out in the crowded commercial health insurance landscape. The customer needed multichannel B2B marketing strategies to effectively engage its plan sponsors and brokers throughout the customer journey.

The solution developed by Activate Health was a research-driven content campaign, which included a white paper, a webinar series, and a lead-generation email campaign. This approach allowed Banner|Aetna to credibly communicate a complex story about healthcare cost management and position itself as a trusted partner. Activate Health helped the insurer move beyond broad claims to deliver proof, resulting in a more effective and quickly implemented communication of its total cost leadership strategy.

Banner|Aetna