Case Study: GuardianEdge strengthens market credibility with Activa PR's Customer Recognition Program

GuardianEdge engages more than two dozen customers with Activa PR

GuardianEdge, a leading provider of endpoint data protection, faced a significant challenge. Despite having over 700 customers, the sensitive nature of cybersecurity made these clients reluctant to serve as references, hindering marketing efforts and making it difficult to validate their solutions in the marketplace. To address this, they partnered with the vendor Activa PR.

Activa PR developed a unique Customer Recognition Program for GuardianEdge, shifting focus from traditional references to promoting customer achievements through awards, speaking opportunities, and media visibility. This approach successfully engaged more than two dozen GuardianEdge customers, who gained industry recognition. For GuardianEdge, the program generated strong validation, strengthened credibility, and provided a powerful tool for sales and marketing, with their senior director calling it the most successful and valuable program of his career.

GuardianEdge