Case Study: Finjan achieves enterprise cybersecurity visibility with Activa PR

Finjan gains media coverage in leading outlets with Activa PR

Finjan, Inc., a company shifting from the SMB market to enterprise web security, needed a public relations partner to build industry awareness and establish it as an authority. They engaged Activa PR to execute a campaign that would drive product demand and support this strategic transformation.

Activa PR implemented an aggressive campaign featuring a quarterly threat report, targeted media tours, and a proactive news response team. The results included Finjan being positioned as a leading expert, with consistent coverage in major outlets like the New York Times and USA Today. This greatly boosted brand recognition and contributed to the company's eventual acquisition.

Finjan, Inc.