Case Study: CybelAngel builds cybersecurity visibility fast with Activa PR

CybelAngel secures 38+ media placements in record time with Activa PR

CybelAngel, an enterprise-grade data leak detection platform, faced the challenge of rapidly gaining visibility after a $36 million Series B funding round and a new product launch at the 2020 RSA Conference, with an extremely compressed timeline. Activa PR was engaged to execute a fast-paced public relations program under these tight constraints.

Activa PR leveraged its deep cybersecurity market expertise and media relationships to launch an aggressive campaign. The solution focused on pitching unique angles for the funding and product news, securing extensive pre-conference outreach. The results included coverage in over 38 articles in outlets like VentureBeat, Fortune, and Security Week, plus key analyst briefings. Activa PR successfully established CybelAngel's foundational media relationships and exceeded expectations for rapid impact.

CybelAngel