Case Study: SNCB creates personalized video experiences with Actito

SNCB - Customer Case Study

SNCB worked with Actito to explore a more engaging and innovative way to communicate with travelers. The railway company wanted to go beyond standard email personalization and create a digital experience that would be more reusable, measurable, and aligned with its values.

Actito helped SNCB design personalized video journeys triggered after a ticket purchase, with each customer receiving an email linking to a web page hosting a video tailored to their trip and presenting a new destination for cross-sell. The project aimed to drive clicks and future bookings, with SNCB targeting a 25% click rate and planning follow-up reminders, though the case study does not provide final quantitative results.

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