Case Study: Québec International engages the right audience with automated marketing from Actito

Québec International - Customer Case Study

Québec International, the economic development agency for the Quebec City region, needed a better way to reach a diverse audience across sectors and geographies with the right message at the right time. After previously relying on mass emails with little personalization, they turned to Actito’s automated marketing platform to improve engagement and target their communications more effectively.

With Actito, Québec International created a branded email template, set up automated scenarios such as a welcome journey, and used iFrame forms to enrich their database directly from their website. Thanks to weekly training and support, they began sending campaigns autonomously within months and started collecting more precise customer data to refine future personalization, improve engagement scores, and track deliverability more effectively.

Québec International