Case Study: Le Temps des Cerises boosts loyalty and revenue with Actito mobile wallet

Le Temps des Cerises boosts wallet revenue by 40% with Actito

Le Temps des Cerises, a French ready-to-wear retail brand, faced the challenge of modernizing its customer loyalty program and improving its digital strategy to meet changing consumer expectations. The brand partnered with vendor Actito, utilizing its marketing automation and segmentation solutions, to develop a unique mobile wallet that could bridge the gap between its online and in-store experiences.

Actito collaborated with Neostore to implement a comprehensive mobile wallet for Le Temps des Cerises. The solution featured enrollment via QR codes and email, a full loyalty program, couponing, and geolocated push notifications. The results were highly successful, with 80% of QR code scanners adopting the wallet and 50% of email subscribers downloading their card. This led to a 40% increase in revenue from walletized customers and provided significant cost savings by replacing SMS with push notifications.

Le Temps des Cerises