Case Study: Le Salon du Jeu et du Jouet boosts e-commerce sales with Actito

Le Salon du Jeu et du Jouet - Customer Case Study

Le Salon du Jeu et du Jouet, the Quebec board games, video games, and toys event, needed a way to keep visitors engaged between annual editions and personalize outreach based on different subscriber behaviors. To support its e-commerce push during the COVID-19 cancellations, the organization used Actito’s marketing automation capabilities to promote a mystery box and drive online purchases.

Actito helped the client build targeted email scenarios that followed subscribers from first open through click and cart/purchase abandonment, with tailored reminders at each step. This coordinated journey generated 70% of total mystery box sales in just one month, while Facebook ads produced no direct sales over several months, showing the strong measurable impact of Actito’s scenarios and targeting tools.

Le Salon du Jeu et du Jouet