Case Study: Kaporal Achieves Successful CRM Migration and Better Customer Activation with Actito

Kaporal - Customer Case Study

Kaporal, a French ready-to-wear brand with 130+ stores, 1,200 multi-brand points of sale, and a growing B2C and second-hand business, needed to strengthen its customer knowledge and make better use of its data. With its omnichannel strategy spanning online and physical stores, Kaporal wanted to centralize customer information, improve segmentation and targeting, and boost loyalty and conversion. It chose Actito as its marketing activation platform after reaching the limits of its previous solution, SmartFocus.

Actito led a staged migration supported by both IT and marketing teams, helping Kaporal move to a richer data model and a more flexible campaign setup. As a result, Kaporal’s CRM team now uses Actito daily, benefits from a simple and intuitive platform, and has access to bespoke KPIs focused on deliverability and customer interactions. Actito also provided responsive support and CSM guidance, and Kaporal is now planning to expand its use of Actito to centralize more data and build more personalized lifecycle scenarios.

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