Case Study: Jennyfer boosts customer loyalty and conversion with Actito

Jennyfer - Customer Case Study

Jennyfer, the French women’s ready-to-wear brand with more than 500 stores in 31 countries, wanted to support its digital transformation and build a more personalized relationship with its audience. To move away from a slow, poorly performing “email cannon” system, Jennyfer turned to Actito and needed a European, easy-to-use platform better suited to activating its customer database.

Actito, together with D-AIM for customer intelligence and RCU management, implemented data-driven segmentation and personalized campaign scenarios based on purchase frequency, customer preferences, and email behavior. The result was faster autonomy for the marketing team after just one month, stronger customer loyalty, higher traffic, improved online and offline conversion rates, and a significantly optimized ROI on marketing operations.

Jennyfer