Case Study: iad improves customer and agent experiences with Actito

iad - Customer Case Study

iad, the French real estate unicorn founded in 2008, needed to better support a complex multi-user, multi-supplier, multi-country ecosystem as it scaled its digital real estate model. The company was facing loss of business from poorly standardized relational programs and needed a more centralized, scalable approach to manage customer and agent experiences. Actito provided the tailored relational models and activation tooling to support this transformation.

Actito began with a mapping of iad’s existing resources and parameters, then rolled out a roadmap covering CRM and application migration plus the optimization of agent and customer life cycles. Within a few weeks of license access, iad completed its redesign project on time, standardized its relational programs, improved database structure, and delivered the right information to the right person at the right time. With Actito’s resilient platform, controlled hosting, and dedicated deliverability support, iad met the needs of its B2B2C stakeholders more effectively.

iad