Case Study: iad improves customer and agent experiences with Actito

iad centralizes relational programs in weeks with Actito

iad, a key player in the French real estate sector, faced challenges due to the complexity of its multi-user ecosystem, which led to database atomicity and a loss of business from poorly standardized relational programs. The company needed a scalable solution to centralize its operations and support its exponential growth, leading them to partner with marketing automation vendor Actito.

Actito implemented a solution beginning with a detailed mapping of iad's existing resources, followed by a phased migration and optimization of customer and agent lifecycles. This resulted in the successful standardization of iad's relational programs, which remedied the database issues. The project enabled iad to centralize its ecosystem, successfully transmit the right information to the right person at the right time, and meet the different needs of its B2B2C stakeholders.

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