Case Study: Hyundai boosts service appointments with Actito

Hyundai - Customer Case Study

Hyundai, the French branch of the global automaker, needed a way to centralize customer data and keep an ongoing dialogue with car owners throughout the vehicle lifecycle. With Actito’s marketing automation platform, Hyundai aimed to automate follow-up and reminder communications at key moments after a car purchase, while managing multiple channels and minimizing technical complexity.

Actito implemented a centralized, relational customer database and automated cross-channel scenarios for post-sale service reminders such as first tune-ups and tire changes. In just eight weeks, Hyundai launched its first scenarios and trained its team in a two-day workshop; since then, more than 35 automated scenarios have been created and appointment bookings increased by 35%.

Hyundai

Jean-Baptiste Giraud

Digital & CRM Manager