Case Study: Campéole Reconciles Marketing Pressure and Customer Loyalty with Actito

How to reconcile marketing pressure and low repeat purchasing

Campéole, part of the international André Trigano Group and operating 80 campsites across France, Spain, and Portugal, worked with Actito to address a key challenge: balancing strong marketing pressure in a highly seasonal business while improving a low repeat purchase rate. The company needed to better understand customer behavior and send more relevant communications without driving unsubscribes.

Actito helped Campéole build customer segments based on purchase patterns, such as last-minute versus early bookers and families versus couples, and also implemented a preference center to improve message relevance. As a result, Campéole was able to deliver more personalized, targeted communications and successfully reconcile marketing pressure with stronger customer loyalty, though no specific numerical impact was provided.

Campéole