Case Study: FairMoove boosts community engagement and follower growth with Actito

FairMoove boosts social followers 3.2x with Actito

FairMoove, a new online travel agency focused on sustainable tourism, faced the challenge of moving from a traditional one-to-many marketing approach to a many-to-many model. They needed to effectively segment and engage a diverse audience including customers, shareholders, and various levels of influencers to amplify their message. To achieve this, they required a platform that could manage this segmentation and enable personalized communication, leading them to adopt the Actito marketing platform.

Using Actito, FairMoove implemented tailored email campaigns and forms to engage each segment of its audience, most notably its community of micro-influencers. The solution enabled the creation of authentic content and managed personalized relationships at scale. As a result, Actito helped FairMoove achieve a 3.2-fold increase in social media followers, campaign open rates consistently above 50%, and a fourfold increase in program sign-ups with very high engagement.

FairMoove