Case Study: Deutsche Bank achieves personalized relationship marketing success with Actito

Deutsche Bank - Customer Case Study

Deutsche Bank Belgium wanted to strengthen its relationship marketing with more targeted, personalized campaigns in a sector where customer data privacy and compliance are especially sensitive. To do that, the bank worked with Actito and its agile marketing automation platform to make email a cornerstone of its marketing strategy.

Actito helped Deutsche Bank build a GDPR-compliant, cross-channel approach supported by dedicated teams and ongoing collaboration to refine targeting, personalization, templates, and reporting. The result was strong campaign performance, with an average open rate of 50% and a click rate of 12%, well above European banking-sector benchmarks.

Deutsche Bank

Philippe Etienne

Head of Client Communications