Case Study: Colmar increases customer engagement and restaurant traffic with Actito

Colmar - Customer Case Study

Colmar, a Belgian and French restaurant chain, partnered with Actito to better understand its customers and improve engagement. Facing challenges around data centralization, inactive customers, loyalty card usage, and customer knowledge, Colmar needed a more personalized approach to match rising customer expectations.

Using Actito’s rich data model, Colmar centralized its customer data, mapped customer journeys, and built triggered campaigns such as a welcome program, reactivation scenarios, and bronze/silver/gold segmentation. With Actito, the chain achieved +130% in opening rates, +87.5% in click rates, +22% in restaurant traffic, reactivated 70% of inactive customers, increased loyalty card use by +40%, and grew its database profiles by +37%.

Colmar