Case Study: CityPass achieves personalized customer communication automation with Actito

CityPass - Customer Case Study

CityPass, a family-owned travel company offering experiences in 14 cities across the United States and Canada, needed a better way to communicate with customers whose needs changed by destination, trip type, and timing. When the COVID-19 pandemic disrupted tourism and forced attractions to close or introduce reservation requirements, CityPass turned to Actito’s marketing automation platform to keep customers informed with personalized, timely messages.

Actito helped CityPass build automated scenarios that sent reservation reminders and pre-trip updates based on data such as departure dates, destinations, and recent interactions. The result was faster, more relevant communication that kept CityPass aligned with partner changes, supported both customers and prospects, and helped the marketing team become autonomous quickly after migration.

CityPass