Case Study: Ciné Télé Revue boosts personalized multi-channel engagement with Actito

Ciné Télé Revue - Customer Case Study

Ciné Télé Revue, a leading Belgian TV guide and magazine, faced the challenge of meeting changing reader expectations across print, web, and mobile as its audience shifted further into digital channels. To support its digital transformation, the company worked with Actito and its automated marketing solutions to improve personalization and better target different reader segments.

With Actito, Ciné Télé Revue used its database, newsletters, A/B testing, and marketing automation to deliver a more personalized multi-channel experience. The result was improved efficiency and productivity for internal teams, higher reader engagement, and increased ROI, while also helping the brand adapt its content strategy for both print-oriented and digital-first audiences.

Ciné Télé Revue

Gaëlle Mauroit

Publishing Director