Case Study: Buffalo Grill boosts loyalty and recruits 500,000 members with Actito

Buffalo Grill recruits 500,000 members in 5 months with Actito

Buffalo Grill, a prominent casual dining chain in France with over 300 restaurants, faced the challenge of reinventing its customer relationships and increasing visit frequency in the post-COVID climate. To address this, they partnered with vendor Actito to digitize their loyalty strategy using its marketing automation and segmentation solutions.

The solution implemented by Actito was the complete redesign and launch of the 100% mobile Buffalo Pass loyalty program. This program successfully recruited over 500,000 members in just five months, rewarding customers directly on their smartphones. The measurable impact was a standardized and personalized customer experience, successfully boosting engagement for Buffalo Grill.

Buffalo Grill