Case Study: Afibel boosts customer engagement and retention with Actito

Afibel boosts customer engagement with Actito and achieves 99.24% deliverability

Afibel, a French inclusive fashion brand, faced the challenge of personalizing its customer interactions and adopting a multi-channel marketing approach to increase retention and engagement, particularly within the digital sphere. To address this, they turned to the marketing automation platform Actito for a robust solution.

By implementing Actito, Afibel leveraged its relational data model to create smart scenarios and ultra-precise targeting for its campaigns. This solution delivered outstanding results, including an unsubscribe rate of just 0.04%, a deliverability rate of 99.24%, and click-through rates between 18% and 20%. Actito enabled highly successful mass campaigns and trigger-based campaigns, the latter achieving opening rates of more than 50%.

Afibel