Case Study: WW (Weight Watchers) achieves higher subscriber engagement and retention with ActionIQ

WW Boosts Subscriber Engagement and Retention

Weight Watchers, a leader in the global weight-management market with more than 4 million active digital subscribers and 700K+ meeting subscribers, wanted to deliver more personalized, omnichannel experiences to boost subscriber engagement and retention. Although WW had rich first-party data, creating and activating coupon audiences was slow, relied heavily on IT, and often delivered ShopCash codes up to two weeks after members qualified. To solve this, WW turned to ActionIQ and its customer data platform (CDP).

ActionIQ’s CDP gave WW marketers self-service access to behavioral attributes, streamlined audience creation, and improved tracking for retargeting and follow-up, enabling automated customer journeys and daily campaign deployment by global teams. The result was dramatically reduced coupon activation lag (previously two weeks), more highly targeted audiences, scaled marketing activities, and measurable gains in marketing productivity and member engagement driven by ActionIQ.

Weight Watchers

Eric Lumpp

Lead Software Engineer on the Marketing Technology Team