Case Study: The New York Times achieves 15% lower churn and 20% higher conversion with ActionIQ

The New York Times - Customer Case Study

The New York Times, challenged by a decline in advertising revenue and the dominance of platforms like Facebook and Google, needed to shift toward paid subscriptions and improve subscriber loyalty and lifetime value. To do this it partnered with ActionIQ, using the ActionIQ platform to unify and operationalize first‑party subscriber, purchase, and digital data at scale.

ActionIQ sat on top of The New York Times’ data lake and onboarded 100+ million active users with years of granular behavior data in under 90 days, enabling large‑scale, AI‑driven marketing operations. As a result, The New York Times achieved a 15% decrease in customer churn, a 20% increase in conversion rate, and an 80% decrease in campaign lead time.

The New York Times

Nick Rockwell

Chief Technology Officer