Case Study: Pandora achieves subscriber growth and retention with ActionIQ's scalable CDP

Pandora Powers Subscriber Growth and Retention Through a Scalable CDP

Pandora, the SiriusXM-owned music streaming app with more than 100 million monthly listeners, needed to grow and retain subscribers by turning its rich first-party listening data into personalized experiences. Faced with large, dispersed datasets, inefficient audience management, and limits of its legacy Adobe stack—where marketers were stuck on the “SQL crazy train”—Pandora selected ActionIQ’s customer data platform (CDP) to centralize data, enable marketer self‑service, and modernize its marketing infrastructure.

ActionIQ delivered a phased CDP solution—first enabling data access and business self‑service, then automating high‑volume channel integrations and suppressions—and was driving results within 90 days. Measurable impacts included 25+ Pandora team members onboarded, 1.5B+ customer activations per day, 30B rows of customer data ingested daily, 15+ integrated channels, 80+ automated suppression lists, and a ~50% reduction in CAC in key segments, along with millions in potential ad savings and faster campaign cycles (weeks to hours). ActionIQ’s platform also set the stage for real‑time personalization use cases like cart‑abandonment, personalized welcomes, and churn prevention.

Pandora